1001 Ways to Market Your Books by John Kremer. Kremer, editor of the Book Marketing Update, describes more than 1,000 ideas, tips and suggestions for marketing books—all illustrated with real-life examples showing how other authors and publishers have marketed their books. 1001 Ways to Market Your Books also includes a chapter on how authors can capitalize on the increased recognition a book gives their work. 

The Self Publishing Manual by Dan Poynter. Universally acknowledged as the bible for self-publishers, this guide incorporates the latest information on the process in a new edition. Twelve chapters answer common questions and provide practical guidance on writing, design, copyrighting, printing, promotion, publicity, sales, and distribution, with one chapter devoted to technology. An appendix lists useful resources. As traditional publishers get larger and even less friendly toward unknown writers, The Self-publishing Manual is the finest guide for not only publishing your book but selling it as well. Dan Poynter takes you through every step of the process, from writing a good book that people will buy, through design and printing, to marketing and distribution. 

Speak and Grow Rich by Dottie Walters. This money-making guide explains the techniques and shortcuts used by today’s top speakers; tells how to identify paid speakers’ venues; how to pick good topics for speeches, gives guidelines for setting fees; how to book oneself, explores the ins and outs of working with speakers’ bureaus; and more. Included are sample forms, such as fee schedules, audience survey sheets, brochures, speakers agreements, and engagement reminders. Considered the Handbook of the Professional Speaking Business. In 1996 this book was selected in an industry wide survey - by over 200% - as THE most valuable book ever written for professional speakers. 

Poor Richard’s Web Site by Peter Kent. The only book on the market that is actually about setting up a Web site. Sure, there are hundreds of Web related books; there are books about HTML (which you don’t need in order to set up a Web site), books about JavaScript, ActiveX, Java, and other programming languages (which are no use to non-programmers), and books about Web-site design (which are no use until you’ve actually got a Web site, and overkill for most purposes in any case). There are books about promoting a Web site (again, useful if you actually have a Web site), and books about setting up Web servers (something that most people shouldn’t be doing).